WebAR Platform for Interactive Brand Engagement

VideoBomb's WebAR platform transforms every brand interaction into a dynamic AR experience. Brands have a unique opportunity to promote, inform, and educate their customers through this platform. It allows them to showcase their products, deliver key messages, and establish stronger connections with their target audience, driving business growth and leaving a lasting impression. 

Developing this platform presented significant challenges. Our primary objective was maintaining high performance and user experience while handling heavy traffic. Additionally, we had to seamlessly integrate marker detection and video rendering while preserving visual attributes. Our objective was to set up correctly the whole technical architecture and project management and to conduct research and development in AR and neural networks.

The VideoBomb platform transforms any trigger image (product packaging, print ads, in-store posters, magazines, cups, etc.) into an engaging AR experience in the form of immersive video. Simply open the application through a browser on a mobile device, scan the image, and that's it – the video will be displayed directly over the object in a dynamic real-world environment.

At the beginning of the whole process, we started designing the entire platform, including the admin and super admin interfaces, to ensure its user-friendly experience and attractive visual design. Subsequently, we embarked on AR development and backend development, including testing and deployment. Throughout the entire process, we closely collaborated with the client, holding regular weekly meetings to fine-tune the platform's features and align them with the client's goals. Success relied on collaborative teamwork, resulting in an AR web app that met requirements and provided a seamless user experience.

We successfully planned and executed global campaigns for our clients at Videobomb. Our most recent campaign featured the Nashville Predators, Dr. Pepper, and Kroger. By harnessing our state-of-the-art AR technology, customers could scan a package of Dr. Pepper's latest beverage to access exclusive video content enriched with special features. We strategically promoted the campaign through the official website of the NHL's Nashville Predators.

The current era is progressing rapidly, and just as TV shots were once able to reach a large group of people and significantly increase brand sales, it is no longer enough today. Today, it is necessary to engage customers in other, more interesting ways. And that's where Videobomb comes in. A clear example is Dr. Pepper, which increased its sales by 18% through its campaigns on the Videobomb platform.