Time-Saving AR Solution for Smarter Sales

GreenChem is one of the largest manufacturers and distributors of high-quality AdBlue liquid, produced in over twenty plants across Europe and Brazil. In addition to supplying AdBlue, they offer equipment for refilling AdBlue in vehicles. Furthermore, they select and test AdBlue dosing systems, pumps, canisters, and other packaged products.

The client needed a tool to simplify initial customer interactions, showcase the product quickly, and speed up purchase decisions.

We developed a custom mobile AR app for the client’s sales team. The app allows the user to select a fuel station based on specific parameters (the company's product), load a 3D model of the station, and place it in a real-world environment to capture a photo for the customer. This allows the customer to visualize the station in a specific location. Additionally, the salesperson can generate an initial offer directly through the app, streamlining the deal process.

We created a so-called "unlisted" application for the client, which is not publicly searchable but accessible to select users via a specific link.

We began collaborating with the client, providing blueprints of their stations (their products), which we used to create 3D models for the application. We designed the app, planned its complete architecture, and managed its development. We implemented a markerless AR solution, an innovation at the time. This technology requires only scanning the space (no marker needed) to place a 3D model.

Initially, we built the solution on the Vuforia platform but later transitioned to Unity based on ARCore. This shift made the development more efficient and cost-effective for the client while enhancing the quality of the solution.

This modern tech solution saves the client significant time for their sales team. The application is easy to use and accessible to younger and older European users, and it is supported in four languages.

The application helps customers visualize the product in their own space, speeding up the entire purchasing process, which is a significant benefit for the client.